Mary Kay - NSAC Campaign Book

5th Place in District 15

 

We created six hand rendered, personal sayings in packs of 100 for every IBC (Independent Beauty Consultant) team across the country to spread the Be Love movement for the National Student Advertising Competition.

 

Each IBC and their teams promote Mary Kay by placing love notes throughout their city. Each love note carries an inspiring message to empower women with #MKBeLove on the back.

 

Web banners were created to connect Millennials with Mary Kay through youthful images and inspiring words.