S.I. Newhouse School, Master's Program Project

Tasked to choose a medium and associated company to pitch Justin's (professor) a sales deck inclusive of a market overview strategic directions based on the markets, and promotional and presentation support.

Our group chose Shape magazine based on research from Mintel, Simmons, and Shape itself mirroring each other with overlapping results. We were able to come close to the $12million allocated budget, plus discretionary funds.