AD: Christopher Cahill
Craftsman: BoltOn
Insight: The Craftsman BoltOn can be catered to any Millennial's personality.
Headline:
The Trim Saw
Body Copy:
You can talk to anyone. You don't need to wear a neon sign to be noticed in a crowd. You cut through the velvet rope without an invitation. You may be small but you pack a silky, smooth, vivacious character no one can touch.
Headline:
The Router
Body Copy:
The Sander's wingman. Rico Suave gets the surface smooth so can intricately layout the design needed to finish the project. You're a master at cutting corners and trimming edges without losing any time. Unlike your close friend, Hammer Drill, your final outcome is finessed and exquisitely decorated.
Headline:
The Impact Driver
Body Copy:
When your friends need back-up, you come to the rescue! They call you "No Nonsense Jack". You're a two-person team built into one massive beast! No drama, just finishing work efficiently, quickly, and without any kickback.