AD: Christopher Cahill

Craftsman: BoltOn

Insight: The Craftsman BoltOn can be catered to any Millennial's personality.

Headline:

The Trim Saw

 

Body Copy:

You can talk to anyone. You don't need to wear a neon sign to be noticed in a crowd. You cut through the velvet rope without an invitation. You may be small but you pack a silky, smooth, vivacious character no one can touch.

Headline:

The Router

 

Body Copy:

The Sander's wingman. Rico Suave gets the surface smooth so can intricately layout the design needed to finish the project. You're a master at cutting corners and trimming edges without losing any time. Unlike your close friend, Hammer Drill, your final outcome is finessed and exquisitely decorated. 

Headline:

The Impact Driver

 

Body Copy:

When your friends need back-up, you come to the rescue! They call you "No Nonsense Jack". You're a two-person team built into one massive beast! No drama, just finishing work efficiently, quickly, and without any kickback.