Macy's Thanksgiving Day Parade
We took consumers on a virtual road trip as the Avo Float went from its home in Michoacan, Mexico, to New York City, New York for its debut in the Macy's Thanksgiving Day Parade.
My AD and I started on the same day and were instantly given this project as lead creatives. We concepted the UI/UX, provided design options, scripts, and imagery. On Thanksgiving day, we live-tweeted from our homes during the live parade in NY with our strategist on the ground gathering content.
Landing Page: AvoTracker.com
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