Macy's Thanksgiving Day Parade

We took consumers on a virtual road trip as the Avo Float went from its home in Michoacan, Mexico, to New York City, New York for its debut in the Macy's Thanksgiving Day Parade.

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My AD and I started on the same day and were instantly given this project as lead creatives. We concepted the UI/UX, provided design options, scripts, and imagery. On Thanksgiving day, we live-tweeted from our homes during the live parade in NY with our strategist on the ground gathering content.

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