Masters Tournament - Digital

BBDO NY created some beautiful TV spots for the Masters Tournament and we were tasked with the digital project to create everything from banner ads, to social videos while staying consistent with the TV spots. I took the lead on this project with my CD to slice-and-dice the :30s and :60s into relatable content for digital and social platforms. My AD and I concepted the drop-down experience and implemented the story within the sections.

Expandable Experience

Social Videos

GIFs - Lived on Facebook and Twitter