Starting off, this project was only for DFW and Love Field airports in Dallas. The client loved the pieces so much we expanded the work into conferences, more OOH spaces, and created more ampersands to showcase the many verticals of AT&T Business. My AD and I concepted these ideas based on the client wanting to showcase their verticals in an eye-catching manner. Working with their legalities and dualities, I was able to provide a plethora of copy options to match each industry and vertical.
My AD and I collaborated often with FOREAL in Germany who created the animations.
These pieces have continually been extended upon.
Slide for more